Customer

The Ultimate Guide to Strengthening Customer Relations

Customer relations are the basis for forming loyal customers. Strong customer relations strategies will ensure a strong emotional connection from the customer to a brand, making them brand advocates. This is why ensuring great experiences with customers is vital to any business. So, how do you strengthen customer relations? What does “customer relations” entail? What …

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Customer Success Manager

What’s a Customer Success Manager (and How Can You Hire the Perfect One for Your Team)?

Figures from Deloitte show that client-centric companies are 60% more profitable than companies that aren’t focused on customers. This statistic underscores the vital importance of great customer success. Customer success involves the process of working proactively to develop strong partnerships with your customers over an extended period of time. It’s a delicate science. If your …

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Positive customer perception

Here’s How Successful Brands Take Care of Positive Customer Perception (From Apple to Netflix)

As human beings, we often make split-second judgements about people before seeing them speak or act. This judgement is also true for brands, so the slightest detail could alter a customer’s perception. Let’s take a look at ways successful brands manage customer perception and lessons we can learn from them. What Is Customer Perception? Your …

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Communication Concepts in Customer Support

The 9 Most Important Communication Concepts in Customer Support (Backed by Science)

Did you know that more than two-thirds of marketers believe companies mainly compete via customer service? To attract and retain loyal customers, businesses must deliver outstanding customer support. Is your customer support team as productive as it could be? In this post, we’re going to dig into the science-backed communication concepts that underpin excellent customer …

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colleagues working together

Here’s How to Establish a Successful Customer-First Strategy

Many businesses boast about having a focus on customer satisfaction, but in many cases, it’s actually an afterthought. Businesses must adopt a strong customer-first strategy if they are going to truly meet customer needs and create amazing experiences. Let’s take a look at ways to build this strategy. What Does “Customer First” Actually Mean? In …

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